Here's a guest blog from Rick Oxner, friend of the fest and owner of Warm Peet—both a sponsor and a vendor at this year's event: Warm Peet will be back for its fourth year at the Loudoun A.T. Festival. After all, this festival is where we launched our company in 2021, and it feels like home to us! Some things have stayed the same: we still make great socks and we still donate 100% of our profits to mental health organizations and nature conservation. In other ways, 2023 was a year of transition for us with personnel changes, departure from social media and a move to the Boston, MA, area. Moving forward in new directions is always exciting. We have a robust festival schedule this year, kicking off on May 18th in Boston at the NAMIWalks event where all profits will go to NAMI Massachusetts to support their work promoting mental health awareness. Find our complete festival calendar here: www.warmpeet.com/events. New sock designs and weights are in the works, and we anticipate launching new product lines by the end of the year—but, in the meantime, we have the same great OGs and no-shows available. We are also working on a retail presence in the northeast; details to come! Besides the Loudoun A.T. Festival, one of our local recipients of Warm Peet donations has been Rock Recovery located in Arlington, VA. This year, Rock Recovery will be supporting Warm Peet at the A.T. Festival and manning our vendor tent. I can’t say enough about the work they do and how much I appreciate their support. Rock Recovery bridges mental health treatment gaps by providing access to services including therapist-led groups, mentorship and community-based empowerment programs—regardless of financial position. The nonprofit specializes in treating eating disorders, one of the most destructive and deadliest of mental health conditions about which there is still much stigma and misunderstanding. Many people are surprised to learn that one in 10 individuals will struggle with an eating disorder in their lifetime, and that those suffering range from very young to very old and include all genders and ethnic groups. All Warm Peet profits from the A.T. festival will support Rock Recovery—and, through the end of 2024, you can use the code “recovery20” for online orders, and all profits tied to that code will go to them as well.
1 Comment
Liza
4/25/2024 10:58:57 pm
Love their socks--and their mission. Can't wait to see what's coming out new this year.
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This page features artwork by Mike Wurman, an artist invited to participate in this year's Art of the Trail show.
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